Most of your headline writing tricks don’t work, apart from these two – Poynter

Seems that the good old fashioned tips used by us old farts don’t work on these new fangled Internet thingies. 🙂

Analytics firm Chartbeat has published a new study which finds that most of the conventions for writing catchy digital headlines don’t work very well.

Author Chris Breaux, a Chartbeat data scientist, summarized results of testing a dozen styles for optimal click-through rates as follows

Source: Most of your headline writing tricks don’t work, apart from these two – Poynter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: